The Challenge
Grady White’s digital experience reflected a legacy, relationship-driven sales model that limited discoverability, mobile usability, and accessibility compliance—reducing meaningful connections between customers and dealers during the purchase journey.

My Role
Sole CX Designer leading end-to-end experience strategy, including persona definition, journey mapping, information architecture, navigation redesign, and modernization of the boat builder. Partnered closely with stakeholders to translate modern UX and accessibility standards into a non-technical, legacy-oriented organization.

The Results
Simplified discovery across four key user types

Improved alignment between digital experience and dealer engagement

Accessibility compliance embedded at the system level

Projected 3% increase in dealer calls and sales, representing ~$4M in added revenue in 2026

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